From Filter
to Formula.
We took the feeling of a brighter, fresher, more alive-looking complexion and turned it into purposeful skincare.
Your skin doesn't need a filter.
It needs the right formula.
Filters can change how your skin looks in seconds. Skincare works differently — it takes care of your skin over time.
Go Vivid was created to bring that fresh, bright, instantly-vivid feeling from your screen into your skincare routine.
Meet your Vivid routine.
Purposeful formulas designed around cooling, freshness and radiance.
Purposeful ingredients.
Thoughtfully formulated.
Butterfly Pea
A beautiful botanical ingredient at the heart of the Go Vivid identity.
Alpha Arbutin
A targeted ingredient selected to support a brighter, more even-looking complexion.
Tranexamic Acid
A purposeful active incorporated into targeted formulas.
THE DUNK
Your 5-Minute
Ice Bath for the Face.
Hot day? Long day? Skin looking tired?
Dunk your skin into a moment of cooling and freshness. Our sheet mask combines skin-loving ingredients with a refreshing sensation to leave skin feeling cool, fresh and revived.
Meet your everyday
brightening formula.
A lightweight, fast-absorbing serum designed to target the appearance of uneven-looking tone while supporting a brighter, more radiant-looking complexion.
Skincare that keeps it purposeful.
MADE IN INDIA
Proudly created with our homegrown skincare community in mind.
CRUELTY FREE
Skincare should be kind to skin — and beyond it.
100% VEGETARIAN
Thoughtfully formulated with our values in mind.
PURPOSEFUL FORMULATION
Every ingredient has a reason to be there.
ACCESSIBLE SKINCARE
Purposeful skincare shouldn't feel out of reach.
Your skin's little reset.
CLEANSE
Start fresh.
DUNK
Cool & refresh.
TREAT
Target your concerns.
HYDRATE
Lock in comfort.
FILTER
TO
FORMULA.
It started with a filter.
We all know that moment — you turn on the Vivid filter and suddenly your skin looks brighter, smoother and more alive.
We wondered: what if that feeling wasn't just a filter?
That question became the foundation of Go Vivid.
We created Go Vivid to bring the Vivid effect off your screen and into your skincare routine — not by masking your skin, but by caring for it.
Our formulations are built around cooling, freshness and radiance, combining purposeful ingredients with textures and experiences we genuinely want to use every day.
Because skincare doesn't need to hide your skin.
It should help you feel good in it.
The Vivid effect, IRL.
Real routines. Real skin. Real Vivid moments.
"The cooling feeling is so refreshing. It genuinely feels like an ice bath for my face."
"Lightweight, fresh and doesn't feel heavy on my skin."
"My skin feels instantly refreshed after using it."
Your skin.
Your routine.
Your Vivid.
Discover purposeful skincare designed around cooling, freshness and radiance.
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